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If:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z is represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

Then:

H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98 percent
and

K-N-O-W-L-E-D-G-E
11+14+15+23+12+5+4+7+5 = 96 percent

but
A-T-T-I -T-U-D-E
1+20+20+9+20+21+4+5 = 100 percent

and,

B-U-L-L-S-H-I-T
2+21+12+12+19+8+9+20 = 103 percent

AND, look how far a** kissing will take you.

A-S-S-K-I-S-S-I-N-G
1+19+19+11+9+19+19+9+14+7 = 118 percent

So, one can conclude with mathematical certainty that while HARDWORK and KNOWLEDGE will get you close, and ATTITUDE will get you there, its really the BULLSHIT and the ASSKISSING that will put you over the top.