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Gaia has set a certain equivilency of cash to gold. Basically, $2.50 is equal to 15000g. Why? Because when Gaia cash first came out sealed letters were worth an average of 15000. Since sealeds cost $2.50, well two and two.

So:
250c = 15000g

Now lets take a cash shop item... the pawn which costs $.49.

49c = 2940 (and you'll see this on the pawn when it says 'price')
How did I get that number? Well, I went like this:
$.49 ÷ $2.50 = 0.196

0.196 x 15000 = 2940

If you follow the same format you can get the Cash = Gold worth of any cash item. So, since gaia cash has come out the worth of gold has gone down. Most people are trying to get at least 4x the worth for each item they purchase, otherwise you just don't get enough gold for your money.

So, the pawn is only worthwhile to purchase if you can sell it at 4x it's actual gold value.

4 x 2940 = 11760

Currently, pawns are selling at about 6500. So therefore, this is a bad time to buy.